Spicezee Bureau

London, July 05: Playboy boss Hugh Hefner’s sex experience that almost cost him his life is soon to be revealed in a new book by Steven Watts.

Contactmusic reports that Hefner sat for a series of long interviews with Watts for the book that will come out as ‘Mr Playboy: Hugh Hefner and the American Dream’.

According to the author, Hefner once ‘almost choked on a sex toy’. According to Contactmusic sources, "Hefner divulges he almost died doing what he loves best while he was dating Playboy Playmate Sondra Theodore."

The episode occurred in 1977, when Hefner and Sondra were using a small sex toy that apparently fell into Hefner`s mouth. "He began choking and was about to pass out. Sondra quickly started pumping his chest until the toy was dislodged," Contactmusic reveals.

The sizzling book on ‘Mr Playboy’ is to hit the stores in October this year.